Unibond

After successfully winning the entire Henkel portfolio (as a result of the Sellotape pitch). We were immediately recommended to Unibond.

Although seen as the go-to brand for DIYers, most tradesman consider it more for quick fixes and not really up to the job.

Tasked with launching their new trade range, we knew we needed to change the perception of the brand. So we set out to communicate to our (straight talking) target, that Unibond Trade is ready for “real work”.