Umbro
After losing out to Nike as the "Official Supplier to The English National Football Team". Umbro had struggled a little. Where as they were once thought of as "The English Football label", they were now quite a long way off the mark.
So how could Umbro recapture a share of the market they used to dominate?
Well, they can take it back to grassroots. And become the 5-a-side player's best friend.
(Flick through below to find out more).