The Michelin Labs

How do we talk about Michelin tyres in Kwik-Fit dealerships across the UK in an engaging way? By creating Alpha & Beta, two wacky tyre-testing robots, to do it for us of course! This series of CGI short films brought the world of Michelin to life in a lighthearted and engaging way with two fresh new characters.

Working with Sting Films (TBWA’s in-house production company) I wrote the extensive script required, planned, art directed and directed the action with the aim of delivering an entertaining and humous piece of content.